Modern technologies of public opinion management in China: specifics and problems

Abstract

The scientific article analyzes the technologies of public opinion management, shows the role of the Internet in the formation of public opinion in China. A clear technical and organizational regulation of user behavior in the virtual space is a distinctive feature of the Chinese Internet. The author comes to the conclusion that propaganda and agitation, public relations, government microblogs, political marketing are the leading technologies and tools for managing public opinion in the hands of the Chinese government. These technologies are used in order to build trust in government structures and create a positive image of it. A lot of work has been done in China to comprehensively regulate the behavior of citizens and organizations on the Internet, the state has achieved technological information independence, restrictions on political behavior and statements of users on the Network have been introduced.