Innovative startups as a factor in the development of the image of the country of the Republic of Kazakhstan

Authors

  • Asemgul Gusmanova L.N. Gumilyov Eurasian National University
  • Aigerim Turkhanova L.N. Gumilyov Eurasian National University
  • Ainur Isayeva L.N. Gumilyov Eurasian National University

DOI:

https://doi.org/10.52123/1994-2370-2022-624

Keywords:

startup, country image, innovation, brand, politic, business

Abstract

Country image is considered as one of the important factors in the development of the state. The development of effective mechanisms for the development of the country's image is relevant, since Kazakhstan adheres to the principles of investment attractiveness. Innovative business startups improve the country's image and economic development of the state are gaining great popularity in the world. The study of startups and their role as a factor in the development of the country's image will make it possible to identify and develop the necessary recommendations for government agencies to improve the conditions for their viability. The article carried out a retrospective analysis of startups and their role in the development of the country's image of Kazakhstan.

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Published

2022-03-30

How to Cite

Gusmanova, A. . ., Turkhanova, A. ., & Isayeva, A. . (2022). Innovative startups as a factor in the development of the image of the country of the Republic of Kazakhstan. Public Administration and Civil Service, (1 (80), 131-138. https://doi.org/10.52123/1994-2370-2022-624

Issue

No. 1 (80) (2022)

Section

INTERNATIONAL RELATIONS