INTERNAL AND EXTERNAL CHALLENGES OF PUBLIC INFORMATION OFFICERS IN KAZAKHSTAN

Milen NIKOLAEV FILIPOV; AQARABI Mehdi

doi:10.52123/1994-2370-2025-1520

Авторы

Milen NIKOLAEV FILIPOV KIMEP University
AQARABI Mehdi KIMEP University

DOI:

https://doi.org/10.52123/1994-2370-2025-1520

Ключевые слова:

специалисты по связям с общественностью, внутренние вызовы, внешние вызовы, Казахстан, местное самоуправление

Аннотация

Данное феноменологическое исследование направлено на анализ внутренних и внешних вызовов, с которыми сталкиваются специалисты по связям с общественностью (PIO) в своей профессиональной деятельности. Постсоветское наследие Казахстана и его культурные особенности формируют особенности коммуникационной практики органов местного самоуправления. Осознание этих вызовов позволяет повысить эффективность внутренней и внешней коммуникации акиматов, укрепляя их взаимодействие с заинтересованными сторонами. В исследовании использовались углубленное интервью с целевой выборкой старших PIO акиматов Алматинской области. Интервью проводились очно или через Zoom на русском или казахском языке в зависимости от предпочтений участников. Результаты выявили ключевые внутренние проблемы: (1) нечеткость распределения полномочий и обязанностей; (2) замедленный внутриведомственный обмен информацией; (3) жёсткие иерархические структуры; (4) боязнь принятия ответственности. Дополнительные затруднения включают ограниченные рабочие условия, нехватку квалифицированного персонала и устаревшее техническое оснащение. К внешним вызовам относятся: (1) низкий уровень доверия общества к государственным институтам, проявляющийся в недоверии, подозрительности и нежелании граждан к диалогу; (2) напряжённые отношения со СМИ, выражающиеся в конфронтационной позиции журналистов, сенсационной подаче материалов и затруднениях в точной передаче официальной информации.

Биографии авторов

Milen NIKOLAEV FILIPOV, KIMEP University

Associate professor in Public Communication, College of Social Sciences, KIMEP University, Almaty, Kazakhstan, mfilipov@kimep.kz, ORCID ID: https://orcid.org/0000-0002-1230-1930

AQARABI Mehdi , KIMEP University

Senior lecturer in Media Management, College of Social Sciences, KIMEP University, Almaty, Kazakhstan, m.aqarabi@kimep.kz, ORCID ID: https://orcid.org/0000-0003-1047-7673

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