INTERNAL AND EXTERNAL CHALLENGES OF PUBLIC INFORMATION OFFICERS IN KAZAKHSTAN

Milen NIKOLAEV FILIPOV; AQARABI Mehdi

doi:10.52123/1994-2370-2025-1520

Авторлар

Milen NIKOLAEV FILIPOV KIMEP University
AQARABI Mehdi KIMEP University

DOI:

https://doi.org/10.52123/1994-2370-2025-1520

Кілт сөздер:

public information officers, internal challenges, external challenges, Kazakhstan, local government

Аңдатпа

Бұл феноменологиялық зерттеу қоғаммен байланыс жөніндегі мамандардың (PIO) кәсіби қызметіндегі ішкі және сыртқы қиындықтарын талдауға бағытталды. Қазақстанның посткеңестік мұрасы мен ерекше мәдени ерекшеліктері жергілікті мемлекеттік органдардың коммуникация практикасына елеулі ықпал етеді. Осы қиындықтарды түсіну — ішкі және сыртқы коммуникацияны жетілдіруге және акиматтардың мүдделі тараптар алдындағы құндылығын арттыруға мүмкіндік береді. Зерттеу барысында Алматы облысындағы акиматтардың қоғаммен байланыс жөніндегі 17 маманымен тереңдетілген сұхбаттар жүргізілді. Сұхбаттар қатысушылардың қалауына қарай бетпе-бет немесе Zoom платформасы арқылы, орыс немесе қазақ тілінде өткізілді. Нәтижесінде анықталған негізгі ішкі қиындықтарға мыналар жатады: (1) PIO қызметінің құқықтары мен міндеттерінің нақты белгіленбеуі; (2) бөлімшелер арасындағы ақпарат алмасудың баяулығы; (3) қатаң иерархиялық құрылымдар; (4) шешім қабылдаудағы жауапкершіліктен қорқу. Қосымша ішкі кедергілер — жұмыс жағдайының нашарлығы, білікті кадрлардың жетіспеушілігі және ескірген техникалық жабдықтар. Сыртқы қиындықтар қатарында: (1) мемлекеттік органдарға деген сенімнің төмендігі, яғни азаматтардың күмәнмен қарауы, сенбеушілігі және диалогқа құлықсыздығы; (2) бұқаралық ақпарат құралдарымен қарым-қатынастың күрделілігі — мұнда журналистердің қарсы пікір ұстануы, сенсацияға ұмтылуы және ресми ақпаратты дәл жеткізудегі қиындықтар ерекше атап өтіледі.

Авторлар өмірбаяны

Milen NIKOLAEV FILIPOV, KIMEP University

Associate professor in Public Communication, College of Social Sciences, KIMEP University, Almaty, Kazakhstan, mfilipov@kimep.kz, ORCID ID: https://orcid.org/0000-0002-1230-1930

AQARABI Mehdi , KIMEP University

Senior lecturer in Media Management, College of Social Sciences, KIMEP University, Almaty, Kazakhstan, m.aqarabi@kimep.kz, ORCID ID: https://orcid.org/0000-0003-1047-7673

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