«Soft power» in relation of Central Asian states: the participants and their actions

Abstract

This article analyzes theoretical provisions of the concept “Soft power” and its application by various participants in the Central Asia; considers specific forms and directions for the implementation of “soft power” by Russia, the U.S., EU and China in relations with the countries of the region. Russia sets the task of working with Russian-speaking audience; the U.S. pays much attention to Internet technologies in work primarily with youth audiences. The United States and the EU focus on a variety of programs; China seeks to exert influence through official channels, focusing on language and culture.