Benefits of corporate social responsibility: Lithuanian case

Abstract

Nowadays managers are not judged only by their financial performance anymore but also by their positive actions towards their stakeholders and the natural environment, which may be called corporate social responsibility, CSR. Many of the issues of CSR have not been thoroughly explored yet, but the most common dilemmas are the returns of investment (ROI). The case of Lithuania is worth of deeper analysis, as situation has significantly changed since Lithuania has become a part of European community.
This paper analyzes returns of investment of CSR programmes. The research confirmed that companies integrating corporate social responsibility in their activities have greater returns of investment. CSR implementation strengthens organization’s reputation, loyalty of employees and customers. Application of social responsibility provides benefits not only for business, but for the community as well, which becomes more cohesive and healthier.