Glocalization as an aspect of modern global transformations

Abstract

The author examines the processes of globalization and localization that are in dialectical unity. Interpenetration and complementarity between global and local trends ˮglokalizatsiya was called “that manifests itself in social groups while upholding their identity (locally) and a desire to reach space (global). Unifying society as a global and local have values that are archetypal beginning, which can be grouped on the characteristics - saving community development effectiveness, comfort, consciousness. In this process, the government plays the role of regulator.