Political advertising in the modernization (on example of the Republic of Kazakhstan)

Authors

  • M. Nassimov "Bolashak" University

Keywords:

direct political advertisement, indirect political advertisement, formation of political advertisement, social networks, promotion, election campaign, political parties

Abstract

Process of modernization and democratization of Kazakhstan society demands creation of advertising technologies that consequently promote the state’s strategic and tactical tasks and increase the level of political culture among population thus contributing to strengthening of social stability. The research’s object is political advertising in Kazakhstan. The research’s subject is a process of development of political advertising in Kazakhstan in the conditions of modernization.

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Published

2014-09-24

How to Cite

Насимов, М. (2014). Political advertising in the modernization (on example of the Republic of Kazakhstan) . Public Administration and Civil Service, (3), 46-56. Retrieved from https://journal.apa.kz/index.php/path/article/view/471

Issue

No. 3 (2014)

Section

MODERNIZATION OF POLITICAL AND LEGAL SYSTEMS