Public diplomacy as an effective tool of modern foreign policy

Abstract

This article discusses the concept of public diplomacy proposed by different authors as a special aspect of the country's foreign policy. To determine the effectiveness of public diplomacy implementation which allows creating and promoting the country’s image in the international arena, the experience of countries with a developed system of public diplomacy - the USA, the EU states, Russia, China, etc. - was studied. The use of public diplomacy in Kazakhstan will expand the scope of traditional diplomacy to form a positive perception of the state abroad. This paper examines the international initiatives of Kazakhstan as elements of public diplomacy allowing increase the recognition of the country abroad.